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Sepi White
- INCI Name: Undecylenoyl Phenylalanine
- Function & Mechanism: The key biological effect here: by inhibiting the binding of α-MSH to its receptor on melanocytes, it reduces the downstream signalling that leads to melanin synthesis. This helps reduce hyperpigmentation, age spots, uneven skin tone.
- Recommended use levels: 0.2% up to 2%
Price range: KSh 300.00 through KSh 5,500.00Sepi White
Price range: KSh 300.00 through KSh 5,500.00Hyaluronic Acid
Cosmetic Applications
Hydrating serums and essences
Creams and lotions
Sheet masks
Eye creams and gels
After-sun and soothing products
Hair conditioners and serums (for shine and softness)
Formulation Guidelines
Use Level: 0.1–2% (depending on molecular weight and product type)
Phase: Add to the water phase before emulsification or during cool-down if delicate
pH Range: 4.5–7.0
Solubility: Fully water-soluble; stir slowly to prevent clumpingPrice range: KSh 550.00 through KSh 4,800.00Hyaluronic Acid
Price range: KSh 550.00 through KSh 4,800.00Tranexamic acid
Common Applications
Brightening serums and toners
Melasma treatment creams
Post-acne hyperpigmentation correctors
Soothing and recovery skincare products
Formulation Guidelines
Typical Use Level: 2–5% (commonly 3%)
Solubility: Water soluble
Add Phase: Cool-down phase (<50 °C)
pH Range: 5.0–7.0 (best around 5.5–6.0)
Compatibility: Works well with niacinamide, glutathione, panthenol, allantoin, and hyaluronic acid
Avoid Combining With: Strong acids (e.g., glycolic, lactic) or very low pH systems (<4.5)
Stability Tips: Store in opaque packaging; can be stabilized with antioxidants such as ascorbyl palmitate
Safety Profile
Non-irritating, non-sensitizing, and safe for long-term use. Suitable for sensitive and post-inflammatory skin. Dermatologically approved for daily use in cosmetic concentrations.Price range: KSh 400.00 through KSh 3,500.00Tranexamic acid
Price range: KSh 400.00 through KSh 3,500.00Melavoid Extracts
Melavoid® is a standardized cosmetic active ingredient derived from the roots of Boerhavia diffusa (also called Punarnava).
It is commonly used in skincare for brightening, reducing hyperpigmentation, and evening out skin tone.
Key Benefits
1. Reduces Hyperpigmentation
Targets melanogenesis at its early stages.
Helps reduce dark spots, melasma, and post-inflammatory hyperpigmentation.2. Brightens the Overall Complexion
Promotes a more uniform, radiant skin tone.
Works gently without causing irritation.3. Balances Skin Tone
Reduces uneven coloration and patchiness.4. Gentle & Suitable for All Skin Types
Plant-derived, non-irritating, and safe for sensitive skin.Price range: KSh 300.00 through KSh 3,000.00Melavoid Extracts
Price range: KSh 300.00 through KSh 3,000.00Striover
Key Benefits:
Reduces appearance and size of stretch marks (red & white)
Improves skin elasticity and firmness
Stimulates collagen production (types I & III)
Enhances skin texture and dermal structure
Non-invasive, topical application
Safe for use during pregnancy
Price range: KSh 300.00 through KSh 3,000.00Striover
Price range: KSh 300.00 through KSh 3,000.00Magnesium Ascorbyl Phosphate
Magnesium Ascorbyl Phosphate (MAP) is a stable, water-soluble derivative of Vitamin C.
It is less irritating and more stable than L-ascorbic acid, making it ideal for sensitive-skin products.🔹 Key Skin Benefits
1. Brightening
2. Antioxidant Protection
3. Collagen Boosting
4. Hydrating & Gentle
Price range: KSh 250.00 through KSh 2,500.00Magnesium Ascorbyl Phosphate
Price range: KSh 250.00 through KSh 2,500.00Potassium Azeloyl Diglycinate (PAD)
A multifunctional skincare ingredient derived from azelaic acid and glycine (an amino acid).
- INCI name: Potassium Azeloyl Diglycinate
- Common Name: Liquid Azelaic acid
A water-soluble derivative of azelaic acid that’s neutralized with potassium and combined with glycine, improving both solubility and skin tolerance.
Price range: KSh 260.00 through KSh 2,500.00Potassium Azeloyl Diglycinate (PAD)
Price range: KSh 260.00 through KSh 2,500.00Hydrafence
Claims & Benefits:
Long-lasting Hydration – Provides up to 120 hours of moisture.
Reinforces Skin Barrier – Reduces transepidermal water loss (TEWL) and helps skin recover.
Stimulates Ceramide Production – Improves skin cohesion and resilience.
Soothing & Protective – Works internally (on skin processes) and externally (barrier protection).
Improves Smoothness – Leaves skin soft and supple.
Price range: KSh 230.00 through KSh 2,000.00Hydrafence
Price range: KSh 230.00 through KSh 2,000.00Keranutri
When to Use Keranutri™:
Use Keranutri™ in hair formulations to achieve:Stronger, more resilient hair
Thicker feel or appearance
Repair from damage (heat, chemical, styling)
Long-term protective benefits due to sustained release
Better manageability (less frizz, more shine, easier combing)
Price range: KSh 200.00 through KSh 1,800.00Keranutri
Price range: KSh 200.00 through KSh 1,800.00Tens’Up™ Active
- Tens Up Active is a cosmetic ingredient used in skincare for instant lifting and tightening.
- Tens’Up™ is a natural tensor active made from cytimus extract + hydrolyzed polysaccharides.
- It is designed to give the skin a quick, visible tightening effect while also providing long-term anti-aging benefits.
Main Benefits
1. Instant lifting effect (within minutes)
Smooths fine lines
Makes skin feel firmer
Ideal for “quick lift” serums, eye gels and primers2. Long-term anti-aging
Boosts collagen synthesis
Improves skin elasticity over time.3. Soft, silky feel on the skin
Works well under makeup
Provides a tightening but non-sticky finish.Price range: KSh 150.00 through KSh 1,500.00Tens’Up™ Active
Price range: KSh 150.00 through KSh 1,500.00Azelaic acid
INCI Name: Azelaic Acid
Appearance: White crystalline powder
Solubility: Poorly soluble in water; better solubility in propylene glycol, ethanol, or with solubilizers
pH Stability: Stable in pH 4.0–5.5 formulationsPrice range: KSh 200.00 through KSh 1,500.00Azelaic acid
Price range: KSh 200.00 through KSh 1,500.00











